Topic
How to choose and compare mutual funds
Most fund selection starts and ends with last year return, which is the least reliable signal available. These pieces lay out the parameters that actually matter: portfolio quality, cost, consistency across cycles, and the difference between a fund that looks good and one that is built well. The aim is a framework you can apply yourself.
4 articles
Why we do not compare ourselves to the DIY platforms
Why a research-led distributor and a DIY execution platform are not the same product, and which investor each serves well.
How to think about a fund that has grown too big
Why a fund that grows too large can no longer pursue the mandate that made it good. How capacity works, why size erodes the edge,…
Why your 5-year SIP returned 8% when the fund returned 13%
Indian equity funds returned 19.1% a year over two decades; the average investor earned 13.8%. A close read of the 5.3 point beha…
The State of the Indian Mutual Fund Investor (2026)
A chart-led data report on Indian mutual fund investing: industry AUM, the SIP book, folio growth, and the behaviour gap, as of A…