Insights · From the research desk
The brief we send our clients, made public.
One essay a month, drawn from the research desk’s monthly cycle. On Indian mutual fund investing, fund category dynamics, and the behaviour gap that decides whether you actually earn what your funds return.
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The first three essays
Why your 5-year SIP returned 8% when the fund returned 13%
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The 5.3 percentage point gap between the average fund return and the average investor return is the most consequential number in Indian retail investing. It is not a fund-selection problem. It is what happens between the SIP start date and the second market correction.
The State of the Indian Mutual Fund Investor (2026)
India solved access to mutual funds. It has not yet solved behaviour. The data, in charts.
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How to think about a fund that has grown too big
Every successful equity mutual fund eventually crosses a size threshold beyond which it can no longer pursue the same mandate that made it successful. Most distributors keep recommending it anyway because the brand has cachet and the trail commission is reliable.
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Why we do not compare ourselves to the DIY platforms
Direct Plans saved Indian retail investors a meaningful amount of money. They also created an unforeseen consequence: nobody on the phone during a correction. The DIY platform model and the research-led MFD model are not competing for the same investor.
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The research archive
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Planning guides
The SIP guide
How a systematic investment plan works, how to start one, how rupee-cost averaging helps, and the one mistake that quietly costs the most.
Read the SIP guideThe retirement planning guide
How much you actually need, why inflation is the number that matters most, and how a monthly investment compounds toward the corpus.
Read the retirement guideThe goal-based planning guide
How to attach money to specific goals, why the time horizon decides the risk, and how to size the monthly investment each goal needs.
Read the goal guide03 · Office hours
Bring a question to the research desk, monthly.
First Friday · 11:30 am–12:30 pm IST
An open one-hour Zoom for anyone who wants to ask the research desk a question. Bring a fund you own, a category you are confused about, or a goal you cannot work out. No agenda; we field questions for an hour.
Get the calendar invite04 · The CEO on LinkedIn
Equity research, fund behaviour, market cycles. Twice a week.
LinkedIn · weekly
The CEO posts twice a week on the research desk’s reading of the Indian equity market, fund manager interviews, and decisions we made and why. The shortest commitment if you want to hear from us regularly without joining the newsletter.
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